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How Immersive Virtual Reality Technology can give your innovations a competitive advantage

Thursday 12th June 2014

Who is the day for?

Manufacturing Design Engineers, Operational Directors and Managers, Innovation Managers, Creative Directors, Virtual Reality Specialists, Programme Managers, Studio Managers, Strategists and Technologists. Any decision maker who wants to learn more about how they can use immersive environments and virtual reality to increase their competitive advantage, improve operational efficiencies and factory layouts, improve collaborative working and reduce their programme development costs. The size of your organisation isn't the key criterion, your need to innovate is.
What will you learn?
As optimising innovation & efficiency capabilities become more complex and expensive to embed into organisations, new technologies can be deployed to accelerate and transform how your value chain performs. This creates a quality and intensity of collaborative learning that delivers significant new layers of business improvement and commercial impact.

The format of the day

Participants will be put into groups who will then rotate through a set of different experiences.

Your Partners for The Day

About CASiM2
CASiM2 offers manufacturing SMEs in the West Midlands the opportunity to model, test and trial new products and ideas using computer modelling and virtual simulation technology. Innovation need not be expensive. Through CASiM2 companies can access world-class facilities and expertise without a large capital investment, giving businesses an exciting opportunity to access and explore innovative technology in a cost-effective, reliable and safe environment.
CASiM2 is a collaborative project with three partners; the University of Birmingham, the MTC and Rolls-Royce. It is part-funded by the European Regional Development Fund. The aim of the project is to share knowledge and expertise in manufacturing simulation and modelling to support and benefit businesses in the West Midlands.

About Holovis
Holovis are a world leader in designing and installing immersive experiences. They are the chosen virtual reality partner for several world class manufactures who are using CAVES, Powerwalls and Domes to enable their innovation pipelines, increase their competitive advantage and reduce their development costs. Working at the strategic level Holovis not only place the technology inside the organisation but also help design the workflows that help maximise the business benefits from these exciting new ways of working. More info at

About The MTC

The MTC (Manufacturing Technology Centre) has been established to prove innovative manufacturing processes and technologies in an agile environment in partnership with industry, academia and other institutions. The MTC provides a high quality environment for the development and demonstration of new technologies on an industrial scale, providing a unique opportunity for manufacturers to develop new and innovative processes and technologies in a low risk environment.

The areas of MTC's technology focus are appropriate to both large and small companies and are applicable across industry sectors. Founder industrial members of the MTC are Rolls-Royce, Aero Engine Controls and Airbus UK and members now include manufacturing companies from multiple sectors. Research partners include the University of Birmingham, University of Nottingham, Loughborough University and TWI Ltd. The MTC is part of the High Value Manufacturing Catapult which is supported by the Technology Strategy Board.

About Hickman & Smith
Hickman & Smith Architects is a fresh and vibrant architectural practice with expertise in domestic projects, including house extensions and new build homes. If you would like to make your home more comfortable, spacious and enjoyable, please contact us to discuss your plans. Hickman & Smith Architects will pay attention to the details that are important to you.
We are a small practice so we can deliver a great value personal service, which can be tailored to suit your individual requirements. We can undertake design work in stages to fulfil your needs, we have excellent working relationships with local builders and we can manage your project through to completion to ensure your project runs as smoothly as possible.

About ERDF

The CASiM2 project is part financed by the European Regional Development Fund programme 2007-2013. The Department for Communities and Local Government is the managing authority for the ERDF programme which is one of the funds established by the European Commission to help local areas stimulate their economic development by investing in projects which will support local businesses and create jobs. For more information about ERDF, please click here..

For further information on CASiM2 please click here..

If you have any queries please contact us via the event hotline on 01332 224500.


MTC Coventry

MTC Limited , Ansty Park , Coventry

Please do not use our postcode use CV7 9RD or the following GPS coordinates: 52.432886, -1.413288