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Neuroscience and Coaching

Wednesday 10th April 2019 at BPS Offices, London

This masterclass is targeted at coaches and coaching psychologists who are interested in the brain and want to begin to understand how emerging neuroscience research can be translated for use in coaching practice.

The brain is the starting point for all of our thoughts, emotions, choices and behaviours. And coaching aims to influence people to make different choices. Thus, understanding more about the brain has the potential to allow coaches to direct their interventions more appropriately to suit the way our brains work. In this one day masterclass, Professor Patricia Riddell will provide a basic introduction to the working of the brain, the most important components and the way they work together to create different behaviours. She will introduce some recent neuroscientific concepts that help to explain why behaviour change is often difficult to achieve and will provide some ideas to help overcome this. The day will include both content and interactive exercises to allow you to put some new ideas into practice.

At the end of the masterclass:

  • You will have a better understanding of the brain, its components and how these are put together to produce flexible behaviours.
  • You will have explored the concept of neuroplasticity and its implications for behaviour change
  • You will have looked at how decisions are made in the brain and how you can help people to make better decisions
  • You will have a neural model of how habits form and how to break them
  • You will have explored some of the difficulties in changing behaviour and will have practiced techniques that have the potential to free up changes in behaviour.

Who is the course intended for?

The course is suitable for students through to chartered psychologists and academics.

Delegate fees can be found on the booking form. Please note, this event is now fully booked and we are operating a wait list. To be added to the wait list, please complete the online booking form and a member of the team will be in touch should a place become available. If you have any queries please contact us via the event hotline on 01332 224506.


Wednesday 10th April 2019

Please note, all speakers, timings and content are subject to change.

09:30Registration & coffee
10:00Welcome & Introductions
10:30Understanding the brain structure
11:15Refreshment Break
11:30Neuroplasticity and implications
14:00Decision-making and bias
15:15Refreshment Break
15:30The challenges of behavioural change

Speakers and Facilitators

Prof Patricia Riddell

Patricia Riddell is Professor of Applied Neuroscience and an expert in the fields of coaching and leadership. She has degrees from the University of Glasgow, Imperial College, London and the University of Oxford. One of her main interests is the ways in which neuroscience can be applied in the business world, supporting and extending our understanding of human behaviour. She brings her unique combination of skills to the design neuroscience solutions for individuals and organisations.

Patricia makes applying neuroscience accessible to individuals through customised training, consultancy and public programmes. She brings both her training as an NLP practitioner and her neuroscience background to this work. She enjoys working at the interface between science and the business world, and finds this role challenging and exciting.


BPS Offices, London, Tabernacle Street

30 Tabernacle Street, London, EC2A 4UE •  Directions

Additional Information

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