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Northern Ireland Branch of the British Psychological Society 2018 Annual Conference: Psychology & Identity

Wednesday 21st and Friday 23rd March 2018 at The Ballymascanlon House Hotel, Dundalk, Co Louth

Welcome to the NIBPS 2018 Annual Conference. We are delighted to be returning to the hugely popular venue of The Ballymascanlon House Hotel, Dundalk for a 3rd year.

This year’s conference is themed Psychology and Identity with many sub themes as follows:

  • Labelling in relation to Youth Justice
  • Health - Obesity & Body Image
  • Fashion Identity
  • Learner Identity
  • Eating disorders and body image
  • Adolescents and gender identity
  • Changing identities
  • Disfigurement- facial transplants
  • Appearance & identity
  • Organisational identity - branding
  • Disability and identity
  • Political identity
  • Cyber identity

Keynote Speakers

We are delighted to announce Professor Viren Swami, Anglia Ruskin University, Cambridge as our keynote speaker on ‘Are we all thin enough yet? The globalisation of the thin ideal and the homogenisation of beauty’

A good place to work and learn, psychology making a difference
Nicola Gale, President of the British Psychological Society for 2017 - 2018
What characterises organisations and institutions where people give of their best, either to work or to learn? In particular, how do they support equality, diversity and inclusion in what they do? What do people need, and what can and does Psychology offer? What implications too does this have for psychologists ourselves? This keynote talk will aim to engage with these questions in the context of individual and organisational / institutional identities and how they are developed and fostered by leadership.

What has business ever done for us? How does business engage with the marketplace
Professor Isabelle Szmigin, Birmingham Business School
Businesses have used psychological and social theories to engage with customers since Freud and his followers. We are probably all familiar with the work of Dichter and the ad agencies of the ‘Mad Men’ era where psychology played centre stage for marketing. But does it still work today? How and what do businesses do to engage with us and to what extent are we framed and even formed by business communications? The paper will explore a number of advertising campaigns and different approaches adopted by business and consider the impact it has on our identities as well as our preferences.

This year our Post Graduate Prize returns along with our Under Graduate Prize competition. We also have a general poster competition.

The conference dinner and legendary after dinner entertainment will take place on Thursday 22nd March.

Call for Papers

Submissions are now open for the NIBPS 2018 Annual Conference through the BPS Submission System.

Papers, symposia, workshops and round table submissions are welcomed on your chosen topic. Further information and guidance can be found on the NIBPS 2018 Submission Guidelines.

Deadline for submitting symposia, oral presentations and workshops is 23:59 on 30th November 2017

Deadline for submitting posters is 23:59 on 20th December 2017


Please contact The Ballymascanlon Hotel directly to reserve your accommodation Tel: +353 (0)42 935 8200. Quote reference 'Psychology Conference'.

Single Room Bed & Breakfast - €85.00 per night
Double/Twin Room Bed & Breakfast - €140.00 per night
Triple room Bed & Breakfast - €180.00 per night

Registration for the NIBPS 2018 Annual Conference will open in early September.

If you have any queries please contact us via the event hotline on 01332 224506.

Speakers and Facilitators

Professor Viren Swami

Keynote Speaker
Viren Swami is Professor of Social Psychology at the Department of Psychology, Anglia Ruskin University, Cambridge. He is author of Attraction Explained: The Science of How We Form Relationships and The Missing Arms of Venus de Milo, and has authored or co-authored over 200 peer-reviewed papers. His areas of specialism include cross-cultural aspects of body image and human appearance, as well as the psychology of conspiracy theories.

Professor Rhiannon Turner

Keynote Speaker
Rhiannon Turner is a Professor of Psychology at Queen's University Belfast. She did her undergraduate degree at Cardiff University, her MSc at the University of Kent, and her D.Phil. at the University of Oxford. She held posts at the Universities of Birmingham and Leeds before taking up her current position in 2012. The main focus of her research is intergroup relations, with a particular interest in direct and indirect forms of contact (such as extended and imagined contact, and nostalgic recall of contact) as means of changing intergroup attitudes and behaviours. This research has been published in journals such as American Psychologist, Journal of Personality and Social Psychology, and Psychological Bulletin, and has been funded by grants from the Economic and Social Research Council, the Leverhulme Trust, the British Academy, and the National Institute for Health Research. She currently holds associate editorships at the British Journal of Social Psychology and Group Processes and Intergroup Relations.

Intergroup contact theory proposes that positive interactions between members of different groups improve intergroup relations. It should be especially effective among school children where opportunities exist to engage with outgroup peers and develop cross-group friendships. However, children do not always engage in such friendships, choosing to spend time with same-group peers even in diverse settings. To capitalise on the potential impact of contact in schools, a new

Nicola Gale

Keynote Speaker
Nicola’s current post is in the Department of Psychology at City, University of London, where her teaching focuses on professional standards of practice in psychology, diversity, equality and inclusion, and clinical practice and supervision. She was clinical lead and head of service for an occupational health psychology service in the NHS, where the work had both a clinical mental health and organisational focus. She trained as a counselling psychologist in mental health in the voluntary sector.

Nicola's early career was in organisational development and training, in professional services as a management consultant, and as an accountant. She has consulted to organisations in different industries and sectors, working on projects across Europe and internationally.

Nicola’s professional interests include the provision of psychological services in the workplace, as well as the mental health and welfare needs of staff (including the management of work related stress and the provision of adjustments to support access/inclusion), and the nature and establishment of working relationships (including mediation and conciliation, critical incident management, and consultation/supervision support for workplace teams).

Nicola Gale is the President of the British Psychological Society for 2017 - 2018.

Professor Isabelle Szmigin

Keynote Speaker
Isabelle Szmigin is Professor of Marketing and Deputy Dean at the Birmingham Business School. Her research interests are in the areas of responsible business, consumer behaviour, services and social marketing. Her research often examines the interaction across consumers, companies and policy makers. She is particularly interested in policy with regards to consumers and regulations around areas such as portion size, food content, and labelling.

Isabelle is also a regular media contributor and has featured regularly in The Conversation writing about Consumer behaviour and on TV and radio including ‘You and Yours’, BBC Breakfast, ‘Rip off Food’ and ‘Newsnight’.


The Ballymascanlon House Hotel

Dundalk, Co. Louth, Ireland •  Website•  Directions

Please contact The Ballymascanlon Hotel icon directly to reserve your accommodation Tel: +353 (0)42 935 8200. Quote reference 'Psychology Conference'.