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Psychology Means Business Conference

Tuesday 9th July 2019 at Imperial College London

LHC 2019

We are pleased to be able to share the Conference Programme.

Please note that this is subject to change.

How can Psychology help you and your organisation?

Are you interested in applying evidence-based understanding of people to improve the effectiveness of your organisation?

Are you thinking of building a career in psychology or harnessing psychology to boost you career?

An understanding of people is fundamental to running any organisation whether it is in the private sector, public sector or third sector. The key goal of this conference is to raise your awareness of the benefits psychology can bring, and to give some pointers as to how you can get started. Mental health and wellbeing are clearly vitally important but are well covered elsewhere. The four main themes for this event are:

  • Consumer Psychology - if we can really understand how and why people make purchasing decisions, we can improve how we shape products and services and offer sales and marketing messages.
  • Behavioural Science. Understanding how people make decisions, trade-off risks and rewards, and are subject to cognitive biases is essential to improving managerial skills, and helping to change peoples' behaviour for the good.
  • Human-Computer Interaction, Human Factors and User Experience. Design and Usability can make all the difference to the effectiveness of a product or service. Learn about the range of techniques Psychologists have developed to measure and design for usability.
  • People Management. Although most people already realise the contribution of Human Resources, in this conference we cover Leadership, Negotiation, Creativity and provide an overview of how people management practices can improve organisational effectiveness.

A second goal of the conference is to open the minds of those considering careers in psychology to the many opportunities which are available in the above fields.

A third goal of the conference is to bring together people from different backgrounds in a welcoming and enjoyable environment. So please don’t hold back in introducing yourself to fellow delegates.

We have invited top speakers from the commercial and academic worlds to describe their work and the latest developments in their fields.

Venue

City and Guilds Building, Imperial College, South Kensington Campus, London SW7 2AZ.

We are currently putting together an exciting and informative programme which will be published here very soon!

Please note, this event is credit/debit card payment only at the time of booking. If you need an invoice, please submit your booking form and contact us.

Registration fees can be found on the booking form. If you have any queries please contact us via the event hotline on 01332 224506.

Speakers and Facilitators

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Vicky Brown

Speaker
Principal UX Manager, Nomensa

Case Studies in HCI and User Experience

Vicky is a Principal UX consultant at strategic user experience consultancy, Nomensa. She leads user-centred research and design projects and has worked with a broad range of clients (e.g. National Trust, Gatwick Airport, the Eden Project, Unite Students, OCR, Unicef and Admiral Insurance).
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Dr Duncan Brumby

Speaker
Reader, Human Computer Interaction Centre, University College London

Digitally Distracted – Managing Multi-tasking

Duncan’s research is concerned with understanding how people multi-task and manage digital distractions in the workplace, in the home, and in the car. He has published over 75 research articles. He will give an overview of the HCI field and describe the research he has carried out with his team.
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Richard Chataway

Speaker
Vice President, BVA Nudge Unit UK

Case Studies in in the application of Behavioural Science to business

Richard is an experienced Behavioural Science practitioner, having worked with a range of international clients. Whilst in Australia he created their first Behaviour Change Unit, and returned to the UK in 2015 to become the first dedicated Head of Ogilvy Change, prior to founding behavioural science consultancy Communication Science Group. He now works for the French market research company, BVA.
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Dr Nick Fine

Speaker
Independent UX Researcher

Case studies in UX

Nick is an experienced practitioner in the field of user experience, having worked with a wide range of organisations e.g. Coca Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot and the Home Office. He will describe case studies in the application of UX to business and organisational problems.
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Jamie Halliday

Speaker
Director, The Behavioural Architects

Building Behavioural Science capabilities: how TBA is helping clients create amazing customer experiences

The Behavioural Architects is an award winning insight consultancy which uses the power of Behavioural Science to help organisations create the behaviours they want to see. Jamie's clients at TBA have included Google, Barclays, HSBC, Prudential, Sainsbury's, IKEA, Diageo and RightMove. In his presentation, Jamie will look at examples where behavioural insights have inspired solutions to customer experience challenges. He will bring to life the important role that Behavioural Science can play in connecting up the dots between customer behaviour, solution design and the different business functions that influence those solutions. Finally, we will think about the challenges to creating a lasting impact within the organisation and how to overcome them.
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Dr Cathrine Jansson-Boyd

Speaker
Reader in Psychology, Anglia Ruskin University

Touch – a key ingredient to form positive consumer perception

Cathrine is a consumer psychologist. She is author of Consumer Psychology, co-author of The Routledge International Handbook of Consumer Psychology and co-author of the forthcoming Consumer Neuroscience. Her presentation will focus on how companies can use touch to more effectively communicate with consumers.
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Dr Jane Leighton

Speaker
Director, Consumer Neuroscience, Nielsen

Case studies in the application of neuroscience to consumer marketing

Jane leads the Consumer Neuroscience practice at Nielsen in the UK. She has worked in the field since its inception, pioneering the use of a number of behavioural, biometric and neurological techniques. Recently she has been working on Video Ad Explorer which integrates EEG, biometrics, facial coding, eye tracking and self-report to predict consumer behaviour.
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Dr Karl Mackie, CBE

Speaker
Founder and President, Centre for Effective Dispute Resolution

Negotiation behaviour and breaking deadlock: A Practitioner Perspective

Karl began his career in business psychology. He qualified as a barrister before founding the Centre for Effective Dispute Resolution in 1990. In his presentation he will describe, from a psychological and social perspective, how and why mediators are so often able to rescue ‘deadlocked negotiations’ despite many of these negotiations being originally in the hands of highly sophisticated professionals and business leaders.
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Professor Nigel MacLennan

Speaker
Managing Director, PsyPerform

Innovate or liquidate; it’s your choice! An interactive Idea Generation session.

Nigel is an experienced executive coach, lecturer and author. He has lead innovation programmes and idea generation interventions for companies such as British Airways. He is the author of ‘Opportunity Spotting’ and ‘Create!’. In this interactive session he will demonstrate how to generate large numbers of ideas systematically, reliably, on demand, in real time.
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Claire Nolan

Speaker
Principal, Decision Technology

Using Behavioural Science to Change Customer Behaviour

Claire is a Principal at Decision Technology, a behavioural consultancy which specialises in helping businesses understand and manage consumer decision making. It is a spin-off from the University of Warwick and uses experimental and statistical capabilities to provide insight across the consumer life cycle. In this case study she will describe the application of Behavioural Science within the insurance business.
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Dr Michael Rennie

Speaker
Senior Lecturer at Royal Military Academy Sandhurst

Leadership Styles

Michael works for the Ministry of Defence, serving as a lecturer and academic mentor on Leadership. His work has taken him to various conflict zones across the world. In this presentation, he will describe the approach taken to developing leadership within the military.
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Duncan Smith

Speaker
Managing Director, Mindlab International

Understanding consumers’ unconscious decision-making

Duncan is an experienced practitioner with 11 years in the neuromarketing industry. He joined Mindlab in 2007 to set up the lab and run operations recording neuro, bio, eye-tracking and psychological measures. In this presentation he will discuss how quantitative implicit testing is used in Market Research in order to gain a comprehensive overview of both consumers' unconscious decision-making processes as well as their more rational, considered attitudes.
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Professor Neville Stanton

Speaker
Chair in Human Factors Engineering in the Faculty of Engineering and the Environment at the University of Southampton

Driver Reactions to Self-Driving Vehicles

Neville is a world-renowned expert in human factors and heads a team of researchers at Southampton University. He has published over 40 books and 300 journal papers. His presentation will describe a human factors approach to designing autonomous cars which operate under human supervision. The main finding is that people are not well-suited to passive monitoring.
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Colin Strong

Speaker
Global Head of Behavioural Science, Ipsos

Applied behavioural science: Applying science or doing science?

Colin works with a wide range of brands and public sector organisations using behavioural science to unlock long-standing strategy and policy challenges. His team works with a variety of methods, from randomised control trials to ethnography alongside the academic behavioural science literature to offer innovative and creative solutions. In this presentation, he argues for a more pragmatic approach to real world problems than the academic literature would suggest.
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Robbie Tilleard

Speaker
Lead on Organisational Behaviour, Employment, and Labour Markets, UK - Behavioural Science, Behavioural Insights Team

Overview of Behavioural Science and the Work of the Behavioural Insights Team

The Behavioural Insights Team, unofficially called the Nudge Unit, began as part of the government. It is now a social purpose company, with offices around the world, partly owned by the Cabinet Office, employees and Nesta. Robbie leads BIT’s projects in the labour market. He has led projects and trials that aim to improve management practices, increase productivity of teams, improve leadership, enhance the adoption of technology by firms, increase feelings of inclusion in organisations and create better functioning labour markets. His presentation will cover an overview of Behavioural Science and outline the quiet revolution occurring in the field of organisational behaviour as companies, government and the third sector are becoming more interested in testing new ideas, challenging assumptions and finding out what actually works to make our jobs better.
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Dr Richard Wright

Speaker
Director of Behavioural Science, Unilever

Changing behaviour through making markets work for the poor

Richard is responsible for consumer research and the development of innovative solutions, world-wide. He is currently leading Unilever’s Transform programme, a major 5-year, £40 million collaboration with the UK's Department for International Development, including partnerships with Microsoft, MasterCard, Vodafone, and the Bill & Melinda Gates' Foundation. In his presentation, Richard argues that a purist, theoretical approach to behaviour change is limited and difficult to scale. He proposes a commercial, ‘market-based’ behaviour change model which has greater potential to help meet the needs of the poor in low-income countries.
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Dr James Barr

Speaker
Director, Oxford Business Psychology

Enhancing Productivity through People Management

James began his career working on artificial intelligence, becoming a project manager responsible for applying AI at British Airways. He is currently an Occupational Psychologist, registered with the Health & Care Professions Council, as well as Chair of the London & Home Counties Branch of the British Psychological Society. The area of Psychology which has the biggest impact on organisations remains people management (i.e. human resources, talent management, occupational and business psychology, etc.). This presentation is a critical, evidence-based overview, highlighting the practices which are most effective in enhancing productivity and organisational effectiveness.

Venue

City and Guilds Building, Imperial College

South Kensington Campus, London SW7 2AZ •  Directions