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An Introduction to Engaging with the Somali Community and other ‘Hard-to-Reach’ groups

Tuesday 23rd June 2015 at NWG Network Headquarters

“In response to challenges front line practitioners face when working with BME communities we have asked Dean Cody OBE to share his wealth of knowledge developed when working with Somalian Communities. His guidance for lone working practice when working in high risk areas around the UK to keep practitioners safe is invaluable"

Target audience

Social Workers
Police including PPU, Counter Terrorism
Health including frontline practitioners, GP’s, Designated Safeguarding Nurses
3rd Sector
Youth Justice Services
Outreach Teams
Other lone workers

Prior to his retirement in 2014, Dean Coady O.B.E, was a former member of Greater Manchester Police Gang Unit, and served as an Engagement Officer in the Counter Terrorism Unit, based in Moss Side, South Manchester. He has also travelled extensively throughout Africa, and South America, where he has been involved in aid relief and engagement with various nationalities, tribes, clans and communities.

Over the last 6 years, he has been deployed in both enforcement and engagement roles, working with the Somali and other communities centred in Moss Side and South Manchester. With the help of trusted Somali community members, he has developed an understanding of this often misunderstood and insular group.

As a result of this interaction, he has prepared a presentation, sharing his personal knowledge and experiences of effectively engaging with, not only the Somali community, but also other minority community groups living in similar urban environments.

He has delivered this input to over 2000 individuals, including numerous police officers, representatives from Social Services, Health, Housing Providers, Education and many other third sector agencies and Senior Leaders, throughout the country.

Dean uses real examples of his frontline engagement with the communities in Moss Side, Africa and South America, to share his experiences in relation to working with, and for, communities classed as ‘Hard-to-reach’.
Points discussed during this presentation include:

  • Al Shabbab- Terrorism
  • Somali naming system
  • Date of birth anomalies
  • Khat
  • History of the Somali Diaspora
  • Marriages and Divorce
  • Mental Health issues
  • FGM
  • Gang activity
  • Visiting Somali homes,
  • Religion
  • Economy

During this input, Dean will also share with you some effective ‘lone working’ practices that he has used, whilst being deployed in ‘high-risk’ areas around the UK.

Should you require any additional learning support, (visual/audio assistance) in relation to this input, please do not hesitate to contact Dean directly on 07885 597690 or email dacayubnueouin.oenod@raprsltoscm

“I want to share with you, how I prepared and implemented an engagement model that assisted my colleagues and I, to try and understand minority communities in Manchester. The more times you visit a hard-to-find place, the easier it gets to find! Surely, we can apply the same reasoning for engaging with hard-to-reach communities?” Coady 2015

What people have said about this input;

On Friday 3rd May Dean Coady visited the NE Leeds Division to discuss the emerging Somali Community and the impact of managing such communities, Dean presented a real practitioner’s guide to policing the Somali Community which had clear generic messages that were transferable to most communities. His style of presentation is one that drew Officer’s in and the abundant street knowledge made it both genuine and well pitched for his audience. Officer’s reported very positively about the discussion and how credible Dean was. T.H West Yorkshire Police

Dean, Thank you so much for presenting your information to our Safeguarding Team. I had so many people coming up to me afterwards to say how much they enjoyed your presentation, your skills and knowledge in the subject of the Somali community. At the end of the day- we all had to write down what we enjoyed the most from the day- and I have to say it was overwhelming for your attendance and presentation. I think your knowledge of the Somali people would be vital to other health professionals in their role in helping them to understand the community as a whole but also in how to work with them effectively. A BIG THANK YOU again for taking time out to come and see us- it was a brilliant presention. S.B Specialist Nurse Safeguarding Children (Community) Safeguarding Children Team

Dean Coady OBE attended The University of Salford on 9th May to present a session to both MA and BA Social Work students as part of their module ‘Inter-professional Practice’. The session involved a two-hour presentation which comprised of some potentially difficult subjects for the students, including terrorism, risk and personal safety. Dean approached these in a sensitive and inclusive manner, using appropriate humour and adequate detail for students undertaking a higher-level academic and professional qualification. The groups include a diverse section of the population including several older learners, multiple ethnicities and a student with hearing impairment who has signers and a note taker to support their learning. This level of diversity can be a challenge for guest speakers, especially when debating difficult issues such as terrorism, however Dean was able to answer any questions posed and demonstrated a clear ability to communicate with the students independent of their difference. I would definitely recommend Deans session for inclusion on Social Work qualification courses but also for inclusion in teaching for other related disciplines. S.P Social Work Lecturer Salford College.

Places are strictly limited and we anticipate a quick take-up on this input. Please book as early as possible.

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If you have any queries please contact us via the event hotline on 01332 227778.


Tuesday 23rd June 2015

Please note, lunch will be provided.

10:00Event Starts
14:00Event Close


NWG Network Headquarters

Suite 18, Parker House, Mansfield Road, Derby, DE21 4SZ

Free on street parking adjacent to Parker House. Derby Train Station 2 miles away.