Peak District & Derbyshire Tourism Fair & Literature Exchange

• Introduction
• Agenda
• Workshops
• Derbyshire WellConnected
• Venue Location
• Booking Form

Now in its fourth year, Visit Peak District & Derbyshire's Tourism Fair is firmly positioned as one of the industry events for tourism. With over 100 exhibiting businesses, a dedicated business support area plus an Online Marketing training workshop that's free to attend, Tourism Exchange is the meeting place for the tourism community as the year begins. If you're looking for new experiences to promote to your guests, or perhaps just want to remind yourself of what a diverse range of activities the Peak District & Derbyshire has to offer, then this is the event for you! Pick up leaflets and network with a host of attractions, activities, eating out and retail experiences that are right on your doorstep. 

In association with the Tourism Exchange, Visit Peak District and Derbyshire have partnered with Derbyshire WellConnected to offer attendees the chance to attend two free workshops during their visit: Getting Visitors on the Web

In order for a website to be successful, it must first have visitors. This seminar covers the techniques you can use to drive traffic to your website from the main source of visitors online - search engines.

Discover how to get your website to appear in search engine results (and why it might not), how you can pay to get visitors to your site and the things to avoid that could get you in trouble!

Covered in this session:

-Search engine optimisation, what it means & how to do it
-How to discover what people are really looking for on the web
-Using Google AdWords - getting the most for your money
-How to avoid the pitfalls that could cost you time and money

Advanced Online Marketing Techniques

As the web develops, there are more and more avenues available to market your site. This session covers some of the main developments that your business should be utilising: link building, social media (Web 2.0) and conversion testing.

Search engine optimisation today relies heavily on links from other websites - we'll tell you several techniques to get more links to your site. You will then learn how social media (review sites, blogging, YouTube etc.) can help market your business online. The session concludes with tips on testing and optimising conversions on your site, making sure you get the best value from your marketing efforts.

Covered in this session:

-Link building techniques to improve SEO
-Using blogs, YouTube and Facebook
-How to test with Google Website Optimiser
-Conversion tactics that work