The Internet Marketing Conference
Venue: East Midlands Conference Centre
Date:Friday 14th May 2010
The Tracks
Morning Workshops
Essentials of Social Media Marketing
The explosive growth of Social Media means YouTube and Twitter are insinuating their way into all our customers' lives. Whether it's the Conservative Party's YouTube videos or small businesses communicating with clients and prospective clients on Twitter, marketers are starting to look beyond the hype and understand the practical opportunities these social techniques have to offer.
In this session, you'll hear from marketing experts who'll help you cut through the hyperbole and create some long lasting, meaningful consumer connections by using practical social media marketing tactics and strategies.
Finding your voice on Twitter: how to get started, connect with other tweeps and measure the feedback.
Kelly Herrick: Abacus Lighting Ltd (Marketing Manager)
YouTube : Engage & Inspire with Video
Richard Flewitt: New Edge
Web Marketing Clinic
Susan Hallam - Hallam Communications
Natasha Barnett - Capital One
Are your rankings not good in Google? Getting visitors to your site but just not making sales? Having trouble with your Pay Per Click advertising? This interactive session looks at web marketing challenges and opportunities facing businesses like yours. Bring your business cards and be prepared to discuss your concerns and issues. Live site reviews and frank feedback from web marketing experts are the highlight of this session!
Afternoon Workshops
Essentials of Search Engine Optimisation
Ian Lockwood: Ian Lockwood Digital Consultancy
Search Engine Optimisation helps customers to discover your business at a critical point in the buying cycle: they are searching the web using keywords that show their intention to buy. This session will give a no-nonsense and concise overview of the essentials of Search Engine Optimisation. What are the practical steps you need to take to improve your rankings in the search engines? How do you need to build your website to please the search engines? In clear and simple language you will learn the latest techniques for you to use to make an impact on your website visibility in the search engines.
Using Google Analytics to Improvew your Business Results
Dr Dave Chaffey: Marketing Insights Limited
More than 70% of businesses are using Google Analytics to measure their web performance, but few are using its full range of features to improve their business performance. Analytics enables you to review the quality of your visitor sources, improve your customer journey through your website, and measure the conversions the site brings to your business.
In this session you will learn practical techniques for configuring your tracking, customise your reports, and interpret your results so that you can implement those "quick win" improvements essential for online marketing success.
Essentials of Copywriting
Mark Shaw: We Are Nutshell
Your website is a form of direct marketing, reaching directly into your customer's world to inform, guide and sell. Your copy is the Tour Guide for your site, helping visitors to navigate and discover your content, anticipating their needs, and guiding them to the places you want them to visit.
Improving the Ecommerce User Experience
Dr Mike Baxter: SalesLogiq
Ecommerce is changing faster than ever, and having a usable site is one of the most significant factors in a customer's decision to buy. In this dynamic and competitive climate, online retailers must continually improve their overall customer experience and customer satisfaction. This practical session will explore the latest trends in the ecommerce customer experience, providing practical examples of product pages, navigation, shopping basket, and the checkout process. You will be able to compare your own ecommerce activities against best practice examples, and how to introduce these proven techniques into your own ecommerce site.
Succesful Internet Marketing
Susan Hallam: Hallam Communications
Every minute thousands of people are searching the web for businesses like yours. Does your business have a plan of action for getting found on the web, for converting visitors into customers, and for keeping in touch with your customer base? Developing and delivering a successful Internet marketing campaign requires input from your technical web partners, from your marketing team, and most importantly a clear vision and set of priorities from the senior managers of your company. In this practical and inspirational session you will identify your top Internet marketing priorities, and leave with your step by step approach to improving your rankings in Google, delivering a persuasive and trustworthy Internet presence, and how to convert web visitors into new clients.
We have applied for CPD Accreditation from the SRA for this 3 hour workshop.
